Tomie Ohtake

http://g1.globo.com/pop-arte/noticia/2015/02/tomie-ohtake-artista-plastica-morre-aos-101-anos-em-sao-paulo.html

Companhia de Seguro com comerciais criativos

Uma companhia de seguros americana encontrou uma forma diferente de comparar os seus produtos com o de outras companhias.

O interessante é que além de fazer o consumidor pensar sobre quem oferece o melhor serviço e também é confiável, eles passam diversas mensagens. Tem uma sobre consumo de medicamento sem prescrição médica, outra sobre maus motoristas e etc.

A que eu mais gostei foi com o personagem da série de TV Breaking Bad Walter Hartwell White ou Walt para a família.

Say my name

Sorta Your Mon - atriz Lindsay Lohan

Olhe para frente!

Look Up – A spoken word film for an online generation.

‘Look Up’  is a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending more time alone.

Written, Performed & Directed by Gary Turk.

Featuring Louise Ludlam & Stuart Darnley.
Original score by New Desert Blues.
Sound engineering by Daniel Cobb.
Filmed and edited by Gary Turk.

I have 422 friends, yet I am lonely.
I speak to all of them everyday, yet none of them really know me.

The problem I have sits in the spaces between,
looking into their eyes, or at a name on a screen.

I took a step back, and opened my eyes,
I looked around, and then realised
that this media we call social, is anything but
when we open our computers, and it’s our doors we shut.

All this technology we have, it’s just an illusion,
of community, companionship, a sense of inclusion
yet when you step away from this device of delusion,
you awaken to see, a world of confusion.

A world where we’re slaves to the technology we mastered,
where our information gets sold by some rich greedy bastard.
A world of self-interest, self-image, self-promotion,
where we share all our best bits, but leave out the emotion.

We are at our most happy with an experience we share,
but is it the same if no one is there.
Be there for you friends, and they’ll be there too,
but no one will be, if a group message will do.

We edit and exaggerate, we crave adulation,
we pretend we don’t notice the social isolation.
We put our words into order, until our lives are glistening,
we don’t even know if anyone is listening.

Being alone isn’t the problem, let me just emphasize,
that if you read a book, paint a picture, or do some exercise,
you are being productive, and present, not reserved or recluse,
you’re being awake and attentive, and putting your time to good use.

So when you’re in public, and you start to feel alone,
put your hands behind your head, and step away from the phone.
You don’t need to stare at your menu, or at your contact list,
just talk to one another, and learn to co-exist.

I can’t stand to hear the silence, of a busy commuter train,
when no one wants to talk through the fear of looking insane.
We’re becoming unsocial, it no longer satisfies
to engage with one another, and look into someone’s eyes.

We’re surrounded by children, who since they were born,
watch us living like robots, and think it’s the norm.
It’s not very likely you will make world’s greatest dad,
if you cant entertain a child without a using an iPad.

When I was a child, I would never be home,
I’d be out with my friends, on our bikes we would roam.
We’d ware holes in our trainers, and graze up our knees;
we’d build our own clubhouse, high up in the trees.

Now the parks are so quiet, it gives me a chill
to see no children outside and the swings hanging still.
There’s no skipping or hopscotch, no church and no steeple,
we’re a generation of idiots, smart phones and dumb people.

So look up from your phone, shut down that display,
take in your surroundings, and make the most of today.
Just one real connection is all it can take,
to show you the difference that being there can make.

Be there in the moment, when she gives you the look,
that you remember forever, as when love overtook.
The time you first hold her hand, or first kiss her lips,
the time you first disagree, but still love her to bits.

The time you don’t need to tell hundreds, about what you’ve just done,
because you want to share the moment, with just this one.
The time you sell your computer, so you can buy a ring,
for the girl of your dreams, who is now the real thing.

The time you want to start a family, and the moment when,
you first hold your baby girl, and get to fall in love again.
The time she keeps you up at night, and all you want is rest,
and the time you wipe away the tears, as your baby flees the nest.

The time your little girl returns, with a boy for you to hold,
and the day he calls you granddad, and makes you feel real old
The time you take in all you’ve made, just by giving life attention,
and how your glad you didn’t waste it, by looking down at some invention.

The time you hold your wife’s hand, and sit down beside her bed
you tell her that you love her, and lay a kiss upon her head.
She then whispers to you quietly, as her heart gives a final beat,
that she’s lucky she got stopped, by that lost boy in the street.

But none of these times ever happened, you never had any of this,
When you’re too busy looking down, you don’t see the chances you miss.

So look up from your phone, shut down those displays,
we have a finite existence, a set number of days.
Why waste all our time getting caught in the net,
as when the end comes, nothing’s worse than regret.

I am guilty too, of being part of this machine,
this digital world, where we are heard but not seen.
Where we type and don’t talk, where we read as we chat,
where we spend hours together, without making eye contact.

Don’t give in to a life where you follow the hype,
give people your love, don’t give them your like.
Disconnect from the need to be heard and defined
Go out into the world, leave distractions behind.

Look up from your phone, shut down that display,
stop watching this video, live life the real way.

Illustration: Oscar Ramos Orozco

Motivação

Empilhando hábitos: Como mudar finalmente a sua rotina matinal.

por Benjamin Spall

Kaizen, a palavra japonesa para "melhoria contínua", é muitas vezes aplicado em situações de negócios para melhorar como um negócio funciona e, portanto, a rentabilidade de toda a operação. Concentrando-se na crença de que bons processos traz bons resultados, este mesmo ideal pode ser aplicado a você e seus hábitos. 

Apenas cinco minutos

Quando se trata de mudança de hábitos, eu sou um grande crente no semi-famoso "apenas cinco minutos" abordagem para fazer as coisas. A lógica aqui é se você diz a si mesmo que você está indo só fazer exercício, escrever, lavar a louça ou limpar seu apartamento para "apenas cinco minutos", seu cérebro não tem muito argumentos para evitar a tarefa. Ninguém pode argumentar com cinco minutos, incluindo o seu cérebro, por isso, permite que você execute.

Naturalmente, o que, em seguida, normalmente acontece é mais ou menos na marca da sua tarefa de cinco minutos, você começa a entrar nela. Você percebe que não é tão difícil quanto você tinha atrelada que ele seja, e você começa a ter um gosto para ela, um gosto que irá, em seguida, levá-lo a querer continuar com a tarefa.

Ninguém pode argumentar com cinco minutos, incluindo o seu cérebro, por isso, permite que você tenha.

BJ Fogg falou de um exemplo extremo disso, quando ele trouxe a sua prática de uso do fio dental apenas um dente por dia durante palestra em novembro de 2012 no TEDx Conversa. Descrevendo tal ação como um "hábito minúsculo," Fogg observou que "Você não precisa treinar no uso do fio dental todos os dentes, você precisa treinar em torná-la automática."

Fogg passou a explicar como uma vez um de seus novos "pequenos hábitos" se tornou um hábito diário, você pode usar esse hábito existente como uma porta de entrada para a criação de muitos outros; efetivamente "empilhando" um hábito em cima do outro.

Eu tinha usado fio dental periodicamente durante anos, mas eu nunca tinha sido capaz de fazer o salto para que isso se torne um hábito diário. Inspirado por Fogg, eu dei me uma chance. No primeiro dia da minha tarefa de criação do hábito eu acordei, rolei para fora da cama, e fiz meu caminho para o banheiro. Passei o fio deu em um único dente.

Em vez de ficar satisfeito comigo mesmo (fiquei bastante desapontados). Eu fui escovar meus dentes (todos eles, um hábito que eu felizmente trabalhei na infância), antes de olhar para a lista de hábitos diários que eu queria trazer para minha rotina matinal nestes meses:

• Uso do fio dental
• Alongamento
• Flexões
• Meditação

Estes são os hábitos que eu queria "empilhar". Eu imediatamente comecei, primeiro alongamento como eu nunca tinha esticado antes (o que não é muito longe da verdade), antes de saltar no chão para fazer 10 flexões. Eu poderia ter feito mais, mas eu sabia que a única maneira que eu ia ter uma oportunidade justa de aderir a este hábito era permitir-me a ter um gostinho para ele, um gosto que então me levaria a querer continuar com a tarefa .

Após cada uso do fio dental, que se estende da sessão e flexões, bebi um copo de água e sentei durante cinco minutos de meditação silenciosa. Cinco minutos lentamente tornou-se dez, que logo se transformou em quinze anos.

Empilhando Hábitos

Por que isso funciona? Durante sua TEDx Talk, Fogg afirmou que existem três coisas que têm que acontecer no mesmo momento para causar um novo comportamento. Você tem que ter a motivação para fazê-lo, a capacidade de fazê-lo, e um gatilho deve ocorrer para lembrá-lo de fazê-lo.

Ele explicou que o seu gatilho pode ser qualquer hábito ou comportamento existente; contanto que você estabeleça exatamente qual novo hábito será o gatilho. ( mais por trás desta ciência aqui ). Podemos usar este efeito para hábitos "empilhados". Parece bobo, mas o gatilho para a minha rotina de uso do fio dental estava acordando. O gatilho para a minha rotina de alongamento foi uso do fio dental. E assim por diante.

Um hábito na minha lista original que eu não mencionei acima, foi o desejo de começar a ler ficção espanhola em uma base diária. Eu não conseguiu criar esse hábito, e eu acredito que a razão de eu não conseguir é porque eu não empilhei em minha rotina matinal, em vez de escolher a fazê-lo imediatamente antes de ir para a cama cada noite, portanto, não dando-lhe o gatilho que precisava. Você pode ter toda a motivação do mundo para formar um novo hábito, e ele pode ser bem dentro de sua capacidade, mas sem o gatilho não tem nada para segurar.

Se você não conseguiu trazer certos hábitos em sua rotina matinal, no passado, tente trancando-os em sua rotina matinal inicial cinco minutos de cada vez, ou como Fogg explica, através da formação de um "hábito minúsculo" em que o hábito existente é o gatilho do seu novo minúsculo comportamento. Diga a si mesmo:

Depois que eu [hábito existente], eu vou ter um [novo comportamento minúsculo].

-

E quanto a você?

Como você mantém a sua rotina matinal?

Benjamin Spall é um copywriter e curador de rotinas matinais inspiradoras em mymorningroutine.com , trazendo-lhe uma marca nova rotina matinal, inspirando toda quarta-feira.

========================================================

Motivation

Stacking Habits: How to Finally Stick to Your Morning Routine

by Benjamin Spall

Kaizen, the Japanese word for “continuous improvement,” is often applied in business situations to improve how a business runs and, therefore, the profitability of the entire operation. Focusing on the belief that good processes bring good results, this same ideal can be applied to you and your habits.

Only Five Minutes

When it comes to changing habits, I’m a big believer in the semi-famous “only five minutes” approach to getting things done. The logic here is if you tell yourself you’re only going to exercise, write, wash the dishes, or clean your apartment for “only five minutes,” your brain doesn’t have much of a leg to stand on. Nobody can argue with five minutes, including your brain, so it lets you have it.

Of course, what then usually happens is at about the five-minute mark of your task, you start to get into it. You realize it isn’t as hard as you had pegged it to be, and you start to get a taste for it, a taste which will then lead you to wanting to continue with the task.

Nobody can argue with five minutes, including your brain, so it lets you have it.

BJ Fogg spoke of an extreme example of this when he brought up his practice of flossing just one tooth a day during his November 2012 TEDx Talk. Describing such an action as a “tiny habit,” Fogg noted that “You don’t need to train in flossing all your teeth, you need to train in making it automatic.” 

Fogg went on to explain how once one of your new “tiny habits” has become a full-blown habit, you can use this existing habit as a gateway to creating many others; effectively “stacking” one habit on top of another.

I had been flossing periodically for years, but I’d never been able to make the leap into it becoming a daily habit. Inspired by Fogg, I gave it a try. On the first day of my habit creation task I woke up, rolled out of bed, and made my way to the bathroom. I flossed one single tooth.

Rather pleased with myself (if fairly underwhelmed) I went on to brush my teeth (all of them; a habit I thankfully crafted in childhood), before looking down at the list of daily habits I wanted to bring into my morning routine in the coming months:

• Flossing
• Stretching
• Push-ups
• Meditation

These are the habits I wanted to “stack.” I immediately got started, first stretching like I’d never stretched before (which isn’t too far from the truth), before jumping on the ground to do 10 push-ups. I could have done more, but I knew the only way I was going to have a fair shot at sticking to this habit was to allow myself to get a taste for it, a taste which would then lead me to wanting to continue with the task. 

After each flossing, stretching, and push-ups session, I drank a glass of water and sat down for five minutes of silent meditation. Five minutes slowly became ten, which soon morphed into fifteen. 

Stacking Habits 

Why did this work? During his TEDx Talk, Fogg claimed that there are three things that have to happen at the same moment to cause a new behavior. You have to have the motivation to do it, the ability to do it, and a trigger must occur to remind youto do it.

He explained that your trigger can be any existing habit or behavior; so long as you establish exactly what the new habit that follows the trigger will be (more on the science behind that here). We can use this effect to “stack” habits. It sounds silly, but the trigger for my flossing routine was waking up. The trigger for my stretching routine was flossing. And so on.

One habit on my original list that I didn’t mention above was the wish to start reading Spanish fiction on a daily basis. I failed to create this habit, and I believe the reason I failed is because I didn’t stack it into my morning routine, instead choosing to do it immediately before going to bed each night, thus not giving it the trigger it needed. You can have all the motivation in the world to form a new habit, and it can be well within your ability, but without that trigger it has nothing to hold on to. 

If you’ve failed to bring certain habits into your morning routine in the past, try latching them onto your morning routine stack starting five minutes at a time, or as Fogg explains it, by forming a “tiny habit” wherein the existing habit is your new tiny behavior’s trigger. Tell yourself:

After I [existing habit], I will [new tiny behavior].

— 

How about you?

How do you stick to your morning routine?

Benjamin Spall is a copywriter and curator of inspiring morning routines at mymorningroutine.com, bringing you a brand new, inspiring morning routine every Wednesday.

Juan Veloso - artista de rua

Google Cultural Institute

Quer conhecer os museus, história da arte, personalidades de todo mundo? O Google ajuda você através do Google Cultural Institute - https://www.google.com/culturalinstitute/.

É uma forma de democratizar o acesso a cultura a todos online!

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Time lapse of a model getting her hair and makeup done to match every decade from 1910 to 2010. 

Credits:

Produced, Directed, and Edited by: http://www.cut.com

Talent
Marshay Mitchell (http://www.tcmmodels.com/portfolio.as...)

Crew
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Jamie Ulrich - Assistant

Music:
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